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Zhao Liang is a jewellery brand from Shenzhen, China. Since 1989, the brand has grown alongside Chinese economy into a 125 branches chain. Despite steady growth, the brand has its concern in recent years. Since their star product remains a series of designer engagement ring, they realized that their brand design has shown sign of disconnection from their target customers – from VI to Retail – falling short in supplying a “designer feel” to the design-savvy new Chinese generation. This is where our work kicked-off.

 

 

 

 

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  • Client:
  • Zhaoliang
  • Project:
  • Zhao Liang is a jewellery brand from Shenzhen, China. Since 1989, the brand has grown alongside Chinese economy into a 125 branches chain. Despite steady growth, the brand has its concern in recent years. Since their star product remains a series of designer engagement ring, they realized that their brand design has shown sign of disconnection from their target customers - from VI to Retail - falling short in supplying a “designer feel” to the design-savvy new Chinese generation. This is where our work kicked-off.
  • Scope:
  • Global identity, interior design, visual identity
  • Year:
  • 2015