In 1959, Mr. Yves Rocher began to produce his first plant-based beauty products in La Gacilly, his native land in Brittany.
In order to share his success with fellow Britannians, Mr. Yves Rocher chose to sell his products by mail-order. He chose a way to remain faithful to his village. By running his company there, his native soil could benefit from his growth. Now, of course, as we all know the brand has expanded worldwide. Carried away by its successes, it could have cut off from its past, but Mr. Yves Rocher did the exact opposite.

In 2013, CC assisted Yves Rocher designing a series of key visual adaptations