T16 is a brand new development project in the heart of Jiangxi province, south of China. The shopping mall aims to target the high-end market. In this project, CC has assisted T16 with branding strategy and brochure design. The standard was high because the designs were for B2B purpose. They were specially designed for captivating some world’s top-end brands, which before the mall’s grand opening, already seen success in the tenant-developer party that held in Shanghai in September 2014.