With its fairytale-like turret and a 600 year-old tower, Chateau Latour Laguens is surrounded by vineyards in a region steeped in the French wine tradition. But this chateau, south-east of Bordeaux, is also at the forefront of Asia’s growing economic power in recent years. The staff who work in the vineyards – who are in charge of every single seed and squeeze are French but surprisingly, the property has recently been bought by Mrs. Daisy Cheng, a Chinese entrepreneur. Her ambition is high. Cheng is eager to develop a new taste for French wine. In our project. CC has assisted Cheng to develop a series of efficient brand concept, visual identity, packaging, retail design, short movie, key visuals and brand book.