01_Cover Preston


Preston is a brand new ice cream shop in China. Inspired by the worldwide unstoppable health trend, CC took inspiration from the Australian for their balanced lifestyle. As the result, CC has created a creative, fresh, healthy and fun ice cream icon. Our concept works directly on breaking the traditional belief of ice cream being guilty pleasure, but instead, Sweet& Harmless. After all, Preston’s products are made from fresh ingredients prepared in front of their customers on a Teppanyaki plate. We hope to put this under the spotlight.

The Preston Koala is used in logo design because, otherwise, who better spokesperson than koala to represent Australia? Let alone summing up Preston’s rich company culture that CC assisted to create.


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  • Client:
  • Preston
  • Project:
  • Creation of an ice-cream brand.
  • Scope:
  • Brand platform, visual identity, retail, key visuals & webdesign
  • Year:
  • 2014