Momentum is a sub-brand of the well-known bicycle company Giant. In this project we helped them to develop the brand identity with different forms of support, from retail space (3 to 20sqm in size, urban, comfortable and sharp), packaging design, to other promotional items, such as T-shirt and uniform. They all work together and create a friendly and trendy Momentum.


tshirt - Label


booth - Label

STORE1 momentum STORE2 momentum


  • Client:
  • Giant - Momentum
  • Project:
  • Momentum, Giant's sub-brand retail adptation
  • Scope:
  • Retail and corner design
  • Year:
  • 2013