Briefed with creating a show-stopping image for the first ever men’s collection for Beauty Plus, CC drew inspiration from classic superhero Batman to create his beauty equivalent – Black Bee Man.



  • Client:
  • Beauty Plus
  • Project:
  • Black Bee Man is vivid and powerful. He runs next to flowing lava, jogs in the deserts and swims in glacial waters, empowering men in his own cartoonish way. Our goal is to resonate with 15-30 year-old Chinese men who face everyday obstacles, at work, in their love life or even in their relationships with their parents.
  • Scope:
  • Packaging, illustration,
  • Year:
  • 2015