aimer valentine

 

For 2015 Valentine’s Day, Aimer invited CC to work on a guerrilla campaign. The goal is to create a “romantic and touching” short movie out of the streets with passersby couples that Aimer can spread online. The project scope included script writing, short movie making, poster, packaging design, radio script and press release writing. Based on the brief, CC has based our idea on an original game – “Make her dream come true”, firstly invited girlfriend into our big red gift box to choose her Valentine’s wish, and then we asked her boyfriend to guess. If he guess correctly, they won. By combining such creative plot and integrated O2O strategy, CC has successfully showcased Aimer’s brand DNA and received over 10 millions plays online.

 

event - Label

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  • Client:
  • Aimer
  • Project:
  • For 2015 Valentine’s Day, Aimer invited CC to work on a guerrilla campaign. The goal is to create a “romantic and touching” short movie out of the streets with passersby couples that Aimer can spread online.
  • Scope:
  • Event concept & design, construction and event follow-up.
  • Year:
  • 2015