For Aimer A/W 2014-15 collection, CC has produced their key visuals, short movie, seasonal catalogue and shop windows. Aimer is one of the handful leading lingerie brands in China. Taking inspiration from their French spirit, our team has connected French with a “charming Parisian woman, who, because she feels comfortable in her body, embraces simple moments in life”. This point of view has inspired our key visuals which took place in a relaxing but elegant apartment in central Paris.
This on one hand, our short movie was inspired by the “vibrant” version of Parisian. We set our lens on a natural but fashionable Parisian woman, her day from getting up, finding her lover’s letter, to going out to find other messages from her lover… This storyline and her exquisite postures in the film have worked together to highlight the quiet confidence and beauty inside all Aimer’s women.